Saicho is a luxury, category creating, producer of single-origin, non-alcoholic sparkling tea that has built strong brand equity with its listings in 5-star hotels, fine dining restaurants and high-end retailers across 14 countries. Its strategic focus is on key occasions – brunch, afternoon tea, dinner and gifting (Saicho’s high quality packaging and aesthetics make it perfect for gifting) – with an initial geographic focus on high end hotels, restaurants and stores in London, Hong Kong, Dubai and Shanghai.
The business sources the finest single origin teas from around the world and using a cold brewing technique (which preserves the delicate tea flavours) produce 3 core products and a ‘rare tea’ special release, all of which are a balanced, aromatic, subtly sweetened and carbonated, non-alcoholic beverage that provides a high quality, luxury alternative to fine sparkling wine.
Saicho’s sparkling teas cater to diverse lifestyles and particularly those that cannot or do not consume alcohol. The primary consumers are health-conscious individuals, or those who abstain from consuming alcohol for health, religious, or personal reasons, as well as the fast-growing “sober curious” demographic. All Saicho products are Halal Certified and Vegan.