View-count vanity; the importance of analytics in video

A couple of years ago I met the Marketing Manager of a petro-chemical company. He was very excited about a viral ‘success’ the company had achieved with one of their videos – almost 2 million views. But he was less ebullient when I asked him how that had translated into sales; in a nutshell, he had no idea. The video in question was a little dry and ‘corporatey’, and had nothing that really made it stand out. I was too…The post View-count vanity; the importance of analytics in video appeared first on Big Button.

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