Utilising Instagram within an Enterprise organisation

Is Instagram the right social media channel for your organisation? Despite soaring to a staggering 400 million users in five years, surpassing Twitter by approximately 80 million users, Instagram’s uptake within most organisations’ has been slow. According to a recent report 38% of marketers stated that Instagram was not important for their business. But why? Maybe the cafeteria’s food just isn’t worth sharing, or you don’t take weekly trips to the most beautiful locations on earth. As Instagram’s user count has increased, and organic reach is more favourable in comparison to Facebook, more and more brands are leveraging the network to great effect. Whether you are communicating your brand’s story, raising brand awareness or putting the spotlight on the team behind your organisation, interesting and unique content is often rewarded. So here are 3 reasons why Instagram may be the perfect channel for your organisation: 90% of Instagram users are younger than 35 Instagram’s average post engagement rate is 3x higher than Twitter Instagram’s usage in the UK is catching up with Facebook, with an increase of 18% in the last year, to Facebook’s -7% With these key statistics in […]

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