The Key to Social Media Management Success – Understanding the...

The social media journey is the route that an organisation takes from first recognising the benefits of social media to having it truly integrated across the entire organisation. There are many benefits in recognising where you sit on the journey. Often momentum is lost or approaches are replicated simply because it is the way that things have been done in the past. So where do you sit today? There are four stages of evolution to consider.  Stage 1 – To listen or Broadcast? That is the question… This is the first stage of the journey that almost all organisations go through on their way to delivering enterprise social media. The most sensible approach is to start listening, although many organisations start the other way round and start broadcasting first in order to test if the market actually wants to receive and engage with the organisation or its content. When To Broadcast? For many managers and teams they will have inherited accounts, some that could have been dormant for a while and for others they may be taking over accounts when people have left the organisation. If there has been activity […]

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Invested Business? Invest in Marketing

With so much research and development taking place in the early stages of your...

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Planning for reopening – how to accelerate out of lockdown

The government’s roadmap out of the lockdown is currently going to plan and we...

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