Latest Social Media Insight from the Automotive Industry [Infographic]

CrowdControlHQ recently hosted a gathering of over 30 marketing professionals from across the automotive sector to explore the current and future approach to the management of social media. Those present were surveyed to gain some key insights on the trends arising across the sector. Whilst the sample was heavily dominated by automotive dealerships, there were also some professional service support and marketing agencies present to give a greater understanding of working practices across the myriad of marketing activities undertaken. We take a look at some of the key trends arising below: The sector is getting strategic The first insight was that the marketing and communications team responsible for social media are really ‘upping their game’ when it comes to strategic planning. Of those surveyed, 67% had a strategic social media plan in operation, meaning that they had started to create a genuine understanding of their audience habits, content demands and influencers, alongside a detailed awareness of what competitors and collaborators in the social media sphere were doing. This indicated that confidence in managing the channel effectively was increasing and that progress was being made in applying strong communication principles to it. […]

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