Is 2016 the year of evolution or revolution for social...

Much attention has been focused on social media across the Automotive sector in recent months. The sector is the 5th largest investor in UK advertising spend at £1.3b, according to the IAB, with a proud heritage of investing in traditional print media – inspired by the ‘Think Small’ Volkswagen campaign way back as far as 1959, hailed the ‘best advertising campaign of the 20th century’ by Ad Age. Ironically, the Volkswagen campaign of old demonstrates the digital challenges of today! Back in the 60s, 70s, 80s and even 90s, there was control over the message – adverts could be neatly placed where they needed to be seen for best impact with complete control lying with the brand owner. Fast forward to today – the Volkswagen brand has weathered a serious public storm, lying battered and bruised across social media channels, depicting an era where customers can connect across the globe and influence how a brand is perceived and valued, with negativity spreading unstoppably across the audiences they probably wished to influence the most! With the power resting firmly in the hands of the customer, it is hardly a surprise that […]

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Invested Business? Invest in Marketing

With so much research and development taking place in the early stages of your...

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Planning for reopening – how to accelerate out of lockdown

The government’s roadmap out of the lockdown is currently going to plan and we...

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