How to maximise ‘second screen’ engagement on social media during...

According to research, 67% of sports fans choose Twitter as their ‘second screen’ when watching live sport. It appears that the 10-year-old platform is now so entwined in sporting events that many of us couldn’t imagine enjoying live sport in any other way! The secret of Twitter’s success has been the versatility and customisation that delivers sports fans the perfect accompaniment for their favourite sporting occasion, in contrast to it’s less agile Facebook cousin. As a result, many sports sponsorship brands have been experimenting with campaigns tasked with harnessing the power of Twitter, with varying degrees of success. The concept of ‘adding to’ a spectating experience started to hit the social media trend lists late 2013. Twitter fans began to create new innovative ways of using the platform with a realisation that Twitter was not only a powerful news aggregator ‘post event’ but a tool capable of delivering an enhanced experience around specific ‘moments’ in time like a goal or a sporting victory. Providing ‘added value’ to sporting ‘moments’ is now so central to social media strategy for live events that Twitter have begun developing algorithms for measuring impact of specific key […]

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Planning for reopening – how to accelerate out of lockdown

The government’s roadmap out of the lockdown is currently going to plan and we...

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