How Higher Education Marketers Can Get More From Programmatic Advertising...

When I speak to Higher Education marketers about programmatic advertising, questions about its efficiency, transparency and general functionality are common. But the overriding query is: how do I know when I’ve chosen the best solution? There’s no simple answer to this, but if you first determine your online advertising goals, there are five fundamental actions you can take to ensure you’re getting the most out of the channel:

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Invested Business? Invest in Marketing

With so much research and development taking place in the early stages of your...

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Planning for reopening – how to accelerate out of lockdown

The government’s roadmap out of the lockdown is currently going to plan and we...

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