Five steps to adopting Enterprise Social Media Management

What is Enterprise Social Media? In 2015, many organisations started to take advantage of the one-to-one and one-to-many nature that social media provides. The ability to converse with a number of audiences each with their own tailored messaging and purpose has meant that as a result, organisations are reviewing their social media strategies and introducing bespoke channels for specific audiences such as dedicated customer services channels or creating a more personalised feel with local channels for multi-site organisations. Enterprise social media is how a complex organisation with multiple audiences and varied objectives efficiently arranges itself to deliver one-to-one, one-to-many, & many-to-many communication across the digital landscape. Managing social media across a multi-faceted organisation, whilst capitalising on the opportunities it presents is a challenge many currently face and we expect to see more organisations adopt an enterprise social media strategy throughout 2016. Therefore we have compiled the five steps on how to adopt an enterprise social media approach to highlight the many benefits of developing your social media delivery to maximise efficiency and impact. 5 Steps to Enterprise Social Media Adoption – 1) The Strategy To ensure the adoption of enterprise […]

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