Do’s and Don’ts of Social Media Influencer Marketing

Is your organisation utilising social media influencers to drive business objectives? We have recently been reading some fascinating research by Twitter, highlighting the value of influencers on the social network. The research included some key stats such as 49% of Twitter users rely on recommendations from influencers and when users are exposed to both brand and influencer tweets purchase intent increases 5 fold. So with these key statistics in mind, can we all benefit from the ever-increasing popularity of social media influencers? But before we delve deeper let’s take a look at… What is a social media influencer? A social media influencer is someone that can help drive action within your target audience, such as a buying decision through social media activity. They may be a blogger, an industry expert, a YouTube sensation or a trusted reviewer, but it is vital that they’re suitable for your audience and are able to influence action. Jay Baer wrote in a recent article about the importance of not confusing audience with influence. Although a certain individual may have a large following, are they likely to encourage action to the benefit of your organisation? […]

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