8 tips to ensure B2B social media success: What we...

I was delighted to hear a presentation recently at the B2B Marketing Expo in London from Kelvin Lee, Director of Social Media for Financial & Risk at Thomson Reuters. Lee talked of how his organisation had steered towards a more social future and embraced change in the face of potential risks, making calculated decisions, using social media to narrate and communicate Thomson Reuters proud history (take a look at their History of Innovation YouTube video). Thomson Reuters are supporting their history of innovation by embracing social media (they even have an Instagram account) but many financial organisations are only just starting to test the water in enterprise social media. The introduction of the FCA guidelines on digital media in 2010 and a further revision and update last year supports the need and requirement for financial organisations to take the social media bull by the horns. Learn from Thomson Reuters social media journey with Lee’s 8 tips for B2B social media success and my reflections from the session: How social is the captain of your ship? 83% of companies believe they’re not leveraging the full power of social media. In our […]

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