Substance Abuse Treatment Progranme Backed By Midven's Exceed Fund

Breaking Free Online8 October 2011

A highly innovative internet-based treatment programme for people dependent
on alcohol or drugs has had an investment of £380,000 from the Exceed Fund,
managed by Birmingham-based Midven.

West Midlands-based Breaking Free Online’s treatment programme harnesses a
wide range of evidence-based psychological interventions to help people
understand and overcome their dependence on alcohol or drugs. Designed to be
interactive, engaging and very easy to use, it gives people instant access in
their own homes to confidential treatment for their substance misuse
difficulties.

Ian Fairclough, Investment Manager for the Exceed Fund, said: “Breaking Free
Online is a company with great potential. Computerised treatment for
psychological problems is now well accepted both in the UK and overseas and
this product has the potential to expand rapidly.

“Breaking Free is a very high-quality treatment programme yet is priced to be
attractive to drug and alcohol treatment services and healthcare providers,
including in the primary care sector. Much of the hard work and costs have
already been incurred in getting the product to where it is today, and the
company can potentially generate a significant level of turnover with a
relatively low cost base.”

Breaking Free Online, which is based at Keele University Science and Business
Park, was spun out of Clinical Psychology Associates Ltd (CPA). Co-directors and
owners of CPA, Dr Lloyd Humphreys and Dr Jonathan Ward, have invested
significant time and resources in producing the Breaking Free treatment
programme.

A highly innovative internet-based treatment programme for people dependent
on alcohol or drugs has had an investment of £380,000 from the Exceed Fund,
managed by Birmingham-based Midven.

Read the full article

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