Specialist Tour Operator Secures Midven Investment

Diverse World17 September 2013

A specialist travel business providing educational tours to schools and colleges has won backing of more than £250,000 from venture capital experts Midven.

Diverse World Limited, based in Digbeth, Birmingham, offers tours designed around the school curriculum to a host of destinations throughout Europe. Itineraries include history tours to the battlefields of Northern France, modern language and art and design tours to Paris and Barcelona, and geography tours to the glaciers and volcanoes of Iceland.

Midven’s Exceed fund will invest £255,000, helping the company to recruit additional sales staff and increase the range of tours offered.

Jamie Gardiner, managing director of Diverse World, said the company would expand its offering as it grew, but the Midven funding came at precisely the right time.

“The key factor in our success will be offering good quality, exciting and value for money tours.  In addition, we will provide excellent customer service to teachers, who look for expert advice and support when taking students away on school trips,” he said.

“We have an excellent track record and contacts within the sector, and that credibility gives us the confidence to know we can successfully grow the brand and grow the company in line with our expectations.”

Ian Fairclough, investment manager at Midven, said: “The investment represents an opportunity to back a dynamic and experienced team to help them develop and grow in the education-focused travel business. The Learning Outside the Classroom agenda has increased the market demand for educational tours and we feel that Diverse World is well positioned to take advantage of this growing market.












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