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Receiving its first funding round, Lazy Flora is looking to build a new e-commerce platform and increase its marketing – bringing handpicked plants straight to its customers’ doors.
Nottingham-based, Lazy Flora, has secured £500,000 from venture capital firm, Midven, through the Midlands Engine Investment Fund (MEIF) in a deal that will create over 20 new jobs over the next three years.
The investment will help to expand Lazy Flora’s marketing efforts – building on its success over the last 12 months which has seen its revenues increase by 600 per cent, following increased demand for its online plant delivery service.
The company will also use the investment to further develop its product range and build advanced e-commerce capabilities. Lazy Flora is also planning to add more than 20 new staff over the next three years, supporting its continued growth and meeting customer demand.
Lazy Flora was founded by Claire Ransom in 2017. After living in city apartments, but still having a desire to bring plants into her home and balcony space, Ransom was faced with the challenge of finding good quality plants online.
Claire Ransom, Lazy Flora Founder, said, “We are absolutely delighted to have received this game-changing investment from Midven. The Lazy Flora family is a close-knit, passionate team, who have been dreaming big and taking decisive action for the past three years. We have the beginnings of a truly exceptional team and product and are so excited to now be able to execute the ambitious plans we have for the business.”
Roger Wood, Director at Midven, said, “Having established itself in a sphere that is disrupting the traditional customer journey in the world of plants, Lazy Flora is a great example of a business that has a clear strategy to accelerate its growth journey. Claire is a passionate and ambitious founder, and we look forward to working with her to make the business a great success.”
Sajeeda Rose, Chief Executive, D2N2 LEP, said: “I’m delighted to see the Midlands Engine Investment Fund supporting dynamic and ambitious businesses. Lazy Flora is a great example of a firm innovating and adapting to accelerate growth and provide job opportunities, supporting our collective ambitions to rebuild and grow our economy.”
The Midlands Engine Investment Fund project is supported financially by the European Union using funding from the European Regional Development Fund (ERDF) as part of the European Structural and Investment Funds Growth Programme 2014-2020 and the European Investment Bank.
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Founder, Lazy Flora
Ann Haagensen, Digital Glue
0121 399 0065
About Lazy Flora
Lazy Flora is an online plant shop on a mission to make gardening hassle free and accessible. They specialise in plant subscriptions for both indoor and outdoor plants and also have an indoor plant boutique. Started in 2017 by Claire Ransom and based in Nottingham, they deliver high-quality plants across the UK, through a team dedicated to exceptional customer service.
For more than 25 years, leading Birmingham-based venture capital firm Midven has been supporting Midlands SMEs, investing more than £60m into the region and raising £200m co-investment into their portfolio. Midven’s ‘more than money’ approach helps to build strong and successful companies and support businesses every step of the way. Midven continues to extend its reach to invest in the Midlands’ most ambitious entrepreneurs through its recent appointment to manage the £35 million equity portion of the Midlands Engine Investment Fund (MEIF), as well as the launch of the firm’s first Enterprise Investment Scheme (EIS) fund. For more information about Midven, please visit www.midven.co.uk.
About the Midlands Engine Investment Fund (MEIF)
The Midlands Engine Investment Fund, supported by the European Regional Development Fund, will invest in Debt Finance, Small Business Loans, Proof-of-Concept and Equity Finance funds, ranging from £25,000 to £2m, specifically to help small and medium sized businesses secure the funding they need for growth and development.
The Midlands Engine Investment Fund is operated by British Business Financial Services Limited, wholly owned by British Business Bank, the UK’s national economic development bank. Established in November 2014, its mission is to make finance markets for smaller businesses work more effectively, enabling those businesses to prosper, grow and build UK economic activity.
The Midlands Engine Investment Fund is supported by the European Regional Development Fund, the European Investment Bank, the Department for Business, Energy and Industrial Strategy and British Business Finance Limited, a British Business Bank group company.
The MEIF covers the following LEP areas: Black Country, Coventry & Warwickshire, Greater Birmingham & Solihull, Stoke-on-Trent and Staffordshire, The Marches, and Worcestershire in the West Midlands; and Derby, Derbyshire, Nottingham & Nottinghamshire (D2N2) Greater Lincolnshire, Leicester and Leicestershire, and South-East Midlands in the East and South-East Midlands.
The project is receiving up to £78,550,000 of funding from the England European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020. The programme will continue to spend to the end of 2023.
The Ministry for Housing, Communities and Local Government is the Managing Authority for European Regional Development Fund. Established by the European Union, the European Regional Development Fund helps local areas stimulate their economic development by investing in projects which will support innovation, businesses, create jobs and local community regenerations. For more information visit www.gov.uk/european-growth-funding.
The European Investment Bank is providing £122,500,000 to support the Midlands Engine Investment Fund. This follows backing for the Northern Powerhouse in 2017 and backing for the newly launched North East Fund. For further information visit www.eib.org
The funds in which Midlands Engine Investment Fund invests are open to businesses with material operations in or planning to open material operations in the West Midlands and East & South-East Midlands.
The British Business Bank has published the Business Finance Guide (in partnership with the ICAEW, and a further 21 business and finance organisations). The guide, which impartially sets out the range finance options available to businesses and provides links to support available at a regional level, is available at https://thebusinessfinanceguide.co.uk
About the British Business Bank
The British Business Bank is the UK government’s economic development bank. Established in November 2014, its mission is to make finance markets for smaller businesses work more effectively, enabling those businesses to prosper, grow and build UK economic activity. Its remit is to design, deliver and efficiently manage UK-wide smaller business access to finance programmes for the UK government.
The British Business Bank’s core programmes support nearly £8bn of finance to almost 94,800 smaller businesses. Since March 2020, the British Business Bank has also launched four new Coronavirus business loan schemes, delivering almost £73bn of finance to around 1.6m businesses.
As well as increasing both supply and diversity of finance for UK smaller businesses through its programmes, the Bank works to raise awareness of the finance options available to smaller businesses. The British Business Bank Finance Hub provides independent and impartial information to businesses about their finance options, featuring short films, expert guides, checklists and articles from finance providers to help make their application a success.
In light of the coronavirus pandemic and EU Exit, the Finance Hub has expanded and it now targets a wider business audience. It continues to provide information and support for scale-up, high growth and potential high growth businesses, but now provides increased content, information and products for businesses in survival and recovery mindsets. The Finance Hub has been redesigned and repositioned to reflect this, during this period of economic uncertainty.
British Business Bank plc is a public limited company registered in England and Wales, registration number 08616013, registered office at Steel City House, West Street, Sheffield, S1 2GQ. It is a development bank wholly owned by HM Government. British Business Bank plc and its subsidiaries are not banking institutions and do not operate as such. They are not authorised or regulated by the Prudential Regulation Authority (PRA) or the Financial Conduct Authority (FCA). A complete legal structure chart for the group can be found at www.british-business-bank.co.uk.
 Figures as at end of June 2020
 Figures as at 28 January 2021