Midven Appoints Marketing Expert To Support Portfolio Companies

Marketing Expert News

22 June 2015

Venture capital firm Midven has broadened the support provided to its portfolio companies by appointing a dedicated marketing director, Gina Panopoulou.

Gina has joined the Birmingham-based venture capitalist to support early stage businesses with their marketing activities.  She has worked with a wide range of companies in a variety of marketing disciplines that include integrated marketing and digital media leading marketing programmes on a regional, national and European level.

Of her appointment Gina said: “Most companies in their early stages don’t have a dedicated marketing team or are often without the time or resources to consider marketing, which is a vital component of business success.  Within Midven’s investment portfolio, my aim is to build a winning situation for companies by creating engaging marketing experiences that positively affect sales and help achieve business objectives.”

Gina has combined her experience in strategic marketing with the creative use of tech applications to reach audiences for start-ups, SMEs and large companies.

Starting her career in Silicon Valley, Gina has since worked across Continental Europe in France, Belgium and Luxembourg, predominantly in the high tech sector in app and software development, online publishing, IT solutions and system integration.

Roger Wood, director at Midven, said: “We place a high priority on providing much more than funding by offering expert business advice and support to our portfolio companies. Gina’s appointment as marketing director is a great example of our commitment to ensuring those businesses we invest in are able to reach profitability in the shortest possible time.”

The Midven team welcomes Gina and is extremely excited about deploying her marketing skills and expertise to the benefit of our portfolio companies.”


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