22 February 2013
An innovative company which provides a cutting edge self-serve advertising platform has secured a £250,000 cash investment.
Adizio, based in Stafford, will receive funds through venture capital specialist Midven’s Early Advantage fund. adizo has received further funds from other select investors, such as Playfair Capital and Doug Scott, owner of dv.co.uk and carrentals.co.uk.
The company provides a highly targeted local advertising service, enabling brands and advertisers to create and manage their media buying online to target audiences efficiently. The platform also affords smaller brands the ability to create impressive online and mobile campaigns, whilst buying advertising space that was previously the domain of larger companies.
Adizio, based on Staffordshire Technology Park, was established in 2012 by Nick Moutter, who has more than a decade of experience within the advertising sector on both the publishing and advertising side.
Mr Moutter, the company’s chief executive, said: “We have created an automated solution that provides access to an extensive network of sites from one unified platform. With advanced geographical, behavioural and contextual targeting, businesses can pinpoint the exact audience for their campaigns. As a marketer I always found it difficult to be able to purchase quality online inventory in-house, without having to go to agencies with a minimum of £20,000 to spend per month. I soon realised this huge market needed a solution and direct access, as well as being able to give publishers the ability to sell and manage their own inventory.”
Midven is a venture capital fund manager investing in SMEs in the Midlands. The Early Advantage fund provides investment for small, high growth businesses in a range of sectors in the West Midlands. Midven has invested £100,000 into adizio, with the rest of the cash coming from private investors.
Investment manager Gio Finocchio said: “The adizio management team have developed a cost-effective, simple to use platform which puts businesses firmly at the forefront of local advertising, and we see this as an opportunity to help them grow by investing in technological development as well as marketing and, in turn, growing the profitability of the business.
“Companies are increasingly focused on the local online market and many experts agree that local online advertising is poised for impressive growth in the next few years, as local businesses get access to better technology.”