When In Rome

When in Rome Wine is a UK based business with strong Italian links, aiming to disrupt the wine industry by leveraging new packaging innovations (“alt format”) with the aim of reducing the carbon footprint of the wine industry and becoming  the leading premium alt format wine brand globally.

Status current

Associated Fund MEIF West Midlands Equity Fund

Sector Services / Consumer


Associated Team Members

Relevant News

Sustainable wine producer raises a glass to cash boost

Sustainable bag-in-box wine brand, When in Rome, has secured £375,000 funding from Midlands Engine Investment…

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More Companies in Services / Consumer

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