Case Study – Unique IQ

Unique IQ

Photo credit : Cheryl Guest Operations Director and David Lynes Managing Director at Unique IQ.


Unique IQ Limited are a forward thinking, fast-growing and dynamic software development company specialising in the delivery of a workforce management software solution predominately to the Domiciliary Care, Facilities Management and commercial cleaning sectors. Unique IQ  was founded in 2003 with an aim to address the pain points inherent with remote and mobile workforce management such as clocking in and out of visits.

Unique IQ has grown significantly and consistently over the last three years. Faced with further growth opportunities, both in overseas markets and within its existing customer base through an imminent new product launch, the further investment in the company will enable it to build out their team and progress their technology development whilst maintaining its existing high levels of customer service.

How Midven Helped?

Unique IQ will use the investment to further expand their Worcestershire team. The company will also make use of the additional funding to advance its in-house development of their IQ:timecard and IQ:careplanner solutions, both of which are quickly gaining traction in the cleaning sector and the domiciliary care market.


David Lynes Unique IQDavid Lynes, Managing Director of Unique IQ, said: “We’re delighted with the investment from Midven. This will provide us with opportunities to not only expand our team over the next three years but also focus on international growth, specifically targeting respected multi-national service providers to secure long-term contracts”.




Through the Midlands Engine Investment Fund (MEIF), Midven continues to accelerate its investment into the Midland’s most ambitious entrepreneurs. Equity funding of up to £2m is available to businesses with potential for high growth across the West Midlands. Some funding will also be available to business within the wider Midlands Engine region.

To find out more about the MEIF or to check if your business may be eligible for funding, click here.