Case Study - Master Paintmakers Paint by Conran

Masterpaintmakers

Summary:

Master Paintmakers Limited was set up as a brand house for designer decorative paint, and launched in 2014 with Paint by Conran, a collaboration with Sir Terence Conran and his renowned Conran and Partners.  The business expanded throughout 2015 to cope with the demand in the premium paint marketplace, valued at £150 million, and the investment from Midven supported the business to help expand its distributor network.

With its unique manufacturing processes through its partner, Trimite Global Coatings – a manufacturer with a history dating back over 120 years – Master Paintmakers is able to offer the markets both exceptional paint quality and durability, whilst retaining its unique designer looks for the home.

Conran PaintAll paints produced are water based and conform to the environmental and health requirements in the UK and Europe.

The colour palette developed with Paint by Conran was developed under the watchful eye of Sir Terence Conran and his team over an 18 month period prior to launch, and the colour and provenance embraces much of Conran’s philosophy and thinking, and inspired by our great British landscape.

How Midven Helped:

Midven’s Early Advantage fund invested  £125,000, along  with a co-investment of £445,000 that came from other private investors.  The funding provided the company with working capital to execute its sales plan and marketing strategy.  Following the investment, Master Paintmakers increased the number of high-end outlets, as well as promoting itself to architects and designers and driving direct sales via its website

The Results:

Room picMr David  Roberts  who founded the company in 2014 and is the executive chairman said “The premiss behind the brands is that the consumer can design an exclusive home, using top quality and highly durable paint. Many consumers are willing to pay a premium for our paint as it offers better coverage, the colours are richer and after the paint is applied to surfaces it remains in a good condition for longer than most of its competitors. The consumer can either order from specialist stockists or direct from the company’s own website – in both instances the paint will be dispatched directly from the manufacturing plant.”

Quote:

“Master Paintmakers is the very best paint company I have ever come across and I chose them to make all my beautiful colours because of the exacting standards they operate to with their high quality, water-based and environmentally friendly paint. They share my values on creative design and have real passion for colour and how it can change lives”.

Sir Terence Conran 

For more information about Master Paintmakers Ltd and Paint by Conran visit  www.masterpaintmakers.com

 

Terence Conran

 

 

 

 

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