Case Study – eTravelSafety Ltd

eTravelSafety Ltd

eTravelSafety was founded in 2016 by Stuart Anderson and James Barton to provide digital solutions to enhance travel safety. Their product portfolio comprises of a suite of tools that provide personalised travel risk assessments and monitoring alongside informative content-based training; Travel Safe, Learning Academy, and Video Library.

Having spent several years providing travel safety, close protection and security consultancy services, Stuart become frustrated with his inability to offer a scalable solution to large corporates looking to provide added protection to their staff whilst travelling. Working with James Barton, a CTO with 20 years of commercial, sales and technology development experience, they set about developing a suite of digital products that could accommodate the needs of larger organisations, and eTravelSafety was born. Visit for more information.

How Midven Helped?

The £500,000 equity investment from Midven will allow the Herefordshire based company to accelerate product development, broaden the sales team and increase their marketing reach.

According to the World Travel and Tourism Council, travel is one of the world’s largest industries, representing 9.5% of world GDP ($7 trillion) – with business travel accounting for $1.7 trillion per year and increasing every year. This sector growth, combined with greater worldwide risks, means there is an increasing need for employers to show a duty of care for employees. The eTravelSafety system provides a level of risk management to all staff levels that traditionally would only have been available to very senior employees.


Stuart Anderson CEO etravelsafetyStuart Anderson, CEO at eTravelSafety.

“The market for travel safety and risk management is growing rapidly due to increasing political unrest, terrorism and criminal activity. eTravelSafety gives business travellers a comprehensive, engaging mobile platform to help ensure they are safe wherever they go. Our products allow for effective risk management, and on-the-go e-learning, enabling business travellers to discover more about their final destination on any device.”

Stuart Anderson, Chief Executive Officer at eTravelSafety, leverages more than two decades of security experience along with his industry knowledge to provide mobile-ready travel safety solutions.