Marketing Expert Joins The Midven Team

Gina - Marketing Expert - FI

We’re delighted to announce an exciting development in the support we offer to our portfolio companies. We have recently appointed Gina Panopoulou as our dedicated marketing director.

Starting her career in Silicon Valley, Gina joins the Midven team to support early stage businesses with their marketing activity. She has worked with a wide range of companies in a variety of marketing disciplines that include integrated marketing and digital media leading marketing programmes on a regional, national and European level.

Of her appointment Gina says: “Most companies in their early stages don’t have a dedicated marketing team or are often without the time or resources to consider marketing, which is a vital component of business success.  Within Midven’s investment portfolio, my aim is to build a winning situation for companies by creating engaging marketing experiences that positively affect sales and help achieve business objectives.”

Gina has combined her experience in strategic marketing with the creative use of tech applications to reach audiences for start-ups, SMEs and large companies.

In addition to Silicon Valley, Gina has worked across Continental Europe in France, Belgium and Luxembourg, predominantly in the high tech sector in app and software development, online publishing, system integration and electronics.

Roger Wood, director at Midven, added: “We place a high priority on providing much more than funding by offering expert business advice and support to our portfolio companies. Gina’s appointment as marketing director is a great example of our commitment to ensuring those businesses we invest in are able to reach profitability in the shortest possible time. The Midven team welcomes Gina and is extremely excited about deploying her marketing skills and expertise to the benefit of our portfolio companies.”

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