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With so much research and development taking place in the early stages of your business, it can be easy to forget just how vital it is to create a solid marketing strategy for your product or service. Unfortunately, overlooking something as important as this means you will be selling your company short. You could also be harming your chances of receiving an investment that will see your business reach its full potential.
Recently, our Investment Director, Giovanni Finocchio joined Chris Bourne, Head of Marketing for Natural HR, one of our portfolio companies, and Javan Bramhall, Managing Director at Birmingham-based marketing agency Digital Glue, for the former’s latest SL/CED session – a bi-monthly webinar and podcast that takes the big topics in marketing and breaks them down into bite sized pieces.
SL/CED: Invested Business? Invest in Marketing digs deep, not only into why you should have a marketing plan in place to drive awareness and sales, but also into how to achieve this, with urgent and actionable top tips from the experts.
Here are some key takeaways for companies when putting together a master marketing plan:
What are the dos and don’ts when approaching us with a marketing plan?
How should you articulate your marketing plan to us?
When coming to us with a pitch, what should you consider in the context of marketing?
Think about what the investment is for and be willing to adapt your marketing, as not all of it will work.
The latest edition of SL/CED also covers:
Download SL/CED: Invested Business? Invest in Marketing now as a webinar or podcast, here