Birmingham Hospitality Specialists Taking The Strain Off PA’s

Compare Hospitality14 January 2016

A Birmingham-based corporate hospitality specialist is aiming to make the lives of the region’s PAs easier by making it simple to book packages online.

Around £1 billion is spent on official packages to major sporting and musical events each year – and the job of selection and booking hospitality often lands on the PA’s desk., based in St Philips Place, Birmingham has launched a new website helping PAs compare hospitality packages quickly and efficiently. is backed by funding from Birmingham-based venture capital specialist Midven, and Finance Birmingham.  Investment topping £100,000 has come from Midven’s Early Advantage Fund, together with Finance Birmingham and the Minerva Business Angels network.  The money has enabled the firm to increase its marketing activity and grow through new business wins.  Andrew Vincent, managing director of, said corporate hospitality must take a more prominent role in the marketing strategy of large companies as the economy continued to improve.

He said: “We recognise that people select corporate hospitality in different ways and have designed our website to allow anyone, whether they are selecting a specific event some months ahead or have a client flying in next week and need to entertain them, to quickly find the event and package that is right for them.

“ is a one stop solution to someone who hasn’t got the time to shop around, and we guarantee that you won’t be able to find the same package cheaper anywhere else.”

He added: “The pressure of choosing the right package for the boss to entertain their clients can be overwhelming.  With so many packages available, how can one ensure that instead of entertaining a top client in a private box overlooking the action on the pitch, they don’t end up standing in the rain next to a white van, dispensing tomato sauce onto a sorry looking hot dog two miles from the ground for a client with a face like thunder?  Selecting the right package is indeed a minefield when it can all go horribly wrong.”

Mr Vincent said the new website was highly flexible and allowed users to search for packages relating to specific events or to events to a given window of time.


About aims is to make finding the perfect hospitality package simple, quick and easy.

Our services put you in control with the power to manage all your hospitality needs from our easy to use website.

Our booking system is totally transparent as there is no middle man, meaning no hidden costs, and you can be sure that you’re getting the cheapest possible price direct from the official supplier.

  • We are the only comparison and booking websitefor corporate hospitality packages.
  • We offer our clients a single source of market knowledge – all your needs in one place.
  • We have the widest choice on the market– making sure you find the package that’s right for you!
  • Variety is the spice of life!- We offer a wide variety of sporting, music and cultural events.
  • Peace of mind- we only work with official suppliersand venues ensuring quality packages that will enhance your relationships.
  • Best retail price guaranteed– we don’t add margins so you know you’re getting the best possible price

For more information on our corporate hospitality package comparison service, give us a call on 0845 229 1700, or email


About Midven

Midven is the leading Midlands-based provider of venture capital funding to early stage and established businesses. The Birmingham-based venture capital firm currently manages five funds representing a total of £76m under management.   The funds have invested in a wide variety of sectors including software, biotechnology, healthcare, engineering, manufacturing and distribution. The Midven team has an established reputation for delivering solid commercial experience and creative business solutions to help their portfolio companies achieve exceptional outcomes.

For more information, please visit or follow @Midven on Twitter.


About the Early Advantage fund

The Early Advantage fund project is part financed by the West Midlands European Regional Development Fund Programme 2007 to 2013.  The Department for Communities and Local Government is the managing authority for the European Regional Development Fund Programme, which is one of the funds established by the European Commission to help local areas stimulate their economic development by investing in projects which will support local businesses and create jobs.


For more information, please visit


For more information contact:

Mark Whitehouse, Clarke Associates

Telephone: 01564 826653