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A Birmingham-based firm which provides software, services and applications to contact centres has received investment from commercial fund managers Midven.
Infinity Contact Centre Software Limited, on Hagley Road, Birmingham, provides a complete suite of workspace and process flow management tools that help call centres transform customer service and revenues. Midven’s Exceed Partnership Fund has made an initial investment to help the company recruit additional sales staff and take a more focused approach to business development.
Additional funding will be provided as the firm develops as anticipated, expanding its footprint in the highly attractive contact centre market through developing its sales channel and brand value proposition
Infinity’s managing director Carl Adkins formed the company in 2007 when he led a management buyout of Teleperformance Technologies, a division of Teleperformance, the world’s largest call centre provider. Mr Adkins has recently been joined by chief executive Paul Cuss.
Mr Adkins said: “Infinity is at a very exciting stage of its development. New trends in contact centre requirements – for example cloud computing, social media and mobility – are emerging all the time. It is a reality, though, that much of the technology and systems still in use today fail to deliver the best customer experience. Companies want the sort of comprehensive solutions that we provide in meeting the challenges of interacting with customers across all channels. Infinity’s software and services break down the barriers which often cause frustration and dissatisfaction for those who engage with contact centres in their daily lives
“We are a flexible enough operation to take advantage of these growth opportunities and to dramatically transform the quality of customer interaction.”
Ian Fairclough, investment manager for Midven’s Exceed Fund, said: “We see this as an opportunity to invest in a company with a very strong product offering and which has the potential to generate significant sales through new channels and partnerships. In addition, CEO Paul Cuss will be implementing a targeted and focused approach to business development which will take the firm to the next level.”
Midven’s Exceed Fund can invest up to £750,000, with further investment beyond this alongside other investors, in high growth SMEs in the West Midlands.