Portfolio Event - Successful Marketing: 23rd May 2016

Successful Marketing

Midven’s May 2016 event for portfolio companies focused on the theme “Successful Marketing”.

The speakers included:

Jennifer Edwards Director of Marketing at Midven

Jennifer opened the event  by speaking about Strategic Marketing – appraising the competitive landscape to construct your messaging and define market position.

Javan Bramhall, Founder of Digital Glue

Javan spoke about creating an ideal customer profile for your business. Building an understanding of the inherent strengths and weaknesses of prospective customers and identifying how your business can help.

Steve Pashley, CEO and Co-founder of Health2Works

Steve spoke about Direct Marketing to Many Prospects – drawing on Health2works’ practical experience of using an outsourced lead generation process, mainly B2B telesales, but also B2C facebook. Steve has 25 years experience in consulting to the NHS.  Heath2works specialise in producing innovative web and mobile applications that help NHS and Local Government organisations serve patients and clients better.

James Harris Director at Seraph Science

James spoke about Targeted Marketing using their end-to-end C-Suite Marketing service which enables you to engage and deliver sales opportunities with senior decision makers. Getting the attention of senior decision makers is one of the biggest challenges for sales forces and Seraph Science’s C- Suite Marketing methodology can get you around this challenge.

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